How esosport run works

What is esosport RUN

esosport RUN is the first project in Italy and Europe dedicated to recycling worn-out sports shoes (sneakers), aimed at companies, retail stores, municipalities, and public administrations.

Using the esoSport bag and dedicated ESObox containers (made from recycled cardboard), citizens can deposit their running shoes, sneakers, or flip-flops (provided they have a rubber sole) at designated collection points.

The collected shoes are then processed at the ESO RECYCLING plant in Tolentino (MC), thanks to Shoeberth, an innovative machine capable of separating the sole from the upper, transforming the materials into secondary raw materials (rubber, fabrics, etc.), ready to be reintroduced into new production cycles.

esosport RUN is a commercial project: it can be purchased by public and private entities interested in activating concrete processes of circular economy and environmental sustainability.

What does the GOGREEN – onlus association do?

Completely separate from ESO RECYCLING, the GOGREEN – onlus association is a non-profit entity that has been operating since 2010 to transform the recycled material from esosport RUN into tangible gifts for the community.

So far, it has realized:

  • 31 “Betty’s Gardens,” public green spaces in memory of Elisabetta Salvioni Meletiou
  • 2 “Pietro’s Tracks,” athletics tracks dedicated to Pietro Mennea
  • And now it launches the “Filippide’s Track” project, a solidarity initiative collecting funds from citizens, friends, companies, and athletes to donate a track or play area for children to municipalities in need.

All these projects are offered free of charge to public administrations and generate no commercial profit.

TWO WORLDS, ONE SAME VISION

esosport RUN is a project sold to companies, municipalities, and shops to activate virtuous recycling and collection processes.

GOGREEN association is the charitable heart of the project: it receives the recycled material free of charge and gives back to the community through sustainable and inclusive projects.

JOIN THE PROJECT

Recycle your shoes. Repave your way®

 
Thanks to esosport®, worn-out shoes are given a purpose beyond landfill.
esosport® Bag is the dedicated bag for collecting end-of-life shoes.
Use the special strip to seal it.
Find the nearest collection point to you. This way, you’ll make your sport even more environmentally friendly.
Deliver your worn-out shoes at the collection points.

Find out the collection points