How esosport bike works

What is esosport BIKE?

Every year in Italy, approximately 2 million tires and 2 million bike inner tubes are discarded into general waste, totaling over 1,000 tons of improperly managed waste.

esosport BIKE was created to offer a sustainable and practical solution to this problem: a collection and recycling project for used tires and inner tubes, aimed at:

  • Bicycle and sports shops
  • Bike-sharing services
  • Municipalities and public administrations

The goal is to reduce landfill accumulation and activate a circular economy process, transforming these wastes into secondary raw materials for new applications.

HOW IT WORKS

Participation in the project involves receiving the esosport BIKE Starter Kit, designed for simple, organized, and recognizable collection within the shop or facility:

The Starter Kit includes:

  • 1 pole (2 meters high) with crowner to hang tires
  • 1 ESObox esosport BIKE (80x60x60 cm) for collecting inner tubes
  • 20 branded esoSport bike bottles
  • 2 window stickers for display

The service also includes collection and transportation of the collected material to the ESO RECYCLING storage center, where it will be processed.

At the Tolentino (MC) facility, thanks to an innovative shredding and sorting process, the materials are recycled into rubber granules ready for new uses.

THE SOLIDARY DIMENSION: GOGREEN – onlus

As with all esosport projects, the material collected through esosport BIKE can be donated free of charge to the GOGREEN association, a non-profit organization that creates public spaces for the benefit of the community.

The recycled granules are used for shock-absorbing pavement in projects such as:

  • Betty’s Gardens, dedicated to Elisabetta Salvioni Meletiou
  • Filippide’s Tracks, promoting inclusion and physical activity in vulnerable municipalities

These projects do not generate commercial profit and are offered free of charge to requesting administrations, thanks to fundraising and voluntary contributions from individuals, companies, and associations.

GIVE NEW VALUE TO YOUR WASTE

With esosport BIKE, you help to:

  • Reduce waste and pollution
  • Recycle materials destined for landfills
  • Support concrete projects for the environment and children

Join the project and participate in change. The environment will thank you.

JOIN THE PROJECT